How much does a website for a sports club, gym or studio cost?

A club website with a class timetable, membership pricing and a sign-up form for a trial session costs roughly €1,050–2,300 net. A larger site — with a blog, a gallery and several language versions — costs €2,300–5,200 net, and a site with online booking and payment €4,400–10,400 net. Below we show which blocks make up the sports club website cost and what is genuinely worth spending money on in a club.

Euro amounts converted at the NBP mid-market rate of 14 September 2026 (€1 = 4.3391 zł) and rounded. We invoice in PLN.

We are writing about sports clubs, gyms, dance, yoga and Pilates studios and martial arts schools — in all of them the website has to do the same job: answer the questions when, how much and with whom, and then take the sign-up. These are ranges, not a price list: a club with one room and three groups is priced differently from a chain with three locations and a timetable of 60 classes a week.

Price ranges for 2026

The maths is simple: the number of working hours times the rate. Our rates are public — development €46/h net, design €35/h net. The three most common options look like this:

On top of that come annual costs that are not up to us: a domain €14–28, hosting €69–210, and the certificate usually included with the hosting. Photos from training sessions deserve a separate line in the budget — more on that below.

What makes up the price: blocks and hours

Instead of “packages” we count blocks. Each one can be added or left out, and the price changes by a specific amount:

The hours for the basics grow with the number of pages: a mid-sized site is about 1.7× the basics, a large one about 2.6×. That is why ten individual class pages cost more than one page with a list, even if the content is similar.

That is exactly how our cost calculator works: you tick the blocks and it shows the price range and delivery time straight away, without asking for your email.

Class timetable: fixed or editable by you

This is the first decision that really changes the price. There are two routes:

• A fixed timetable (4–8 h, €180–370) — changes are made by us or by someone who knows how to edit the site content. That is enough when the timetable changes a few times a year: September, the winter break, the summer holidays.
• A timetable with an admin panel (20–46 h, €920–2,100) — a coach moves classes around from their phone. This makes sense when the hours change every week or when stand-ins are the norm.

A tip from experience: before you pay for a panel, count how many times the timetable actually changed over the past year. Very often the answer is “three times” — in that case the panel is money spent too early, and the budget is better spent on photos or on sign-ups.

Whichever route you take, it is worth having the timetable as a downloadable PDF as well: parents print it and put it on the fridge, and the club puts it up in the changing room.

Sign-ups: form, booking or online payment

The sign-up is the moment when the site earns its keep. There are three levels:

• A trial session sign-up form (5–10 h, €230–460) — name, phone number, adult or children's group, consent to be contacted. The enquiry goes to the club's email and the club calls back. For most clubs that is enough for the first year.
• Online booking (14–34 h, €650–1,550) — the customer picks a specific class and sees how many places are free. Needed when a room has a capacity limit or when you run personal training.
• Online payment (20–50 h with the gateway, €920–2,300) — the pass is paid for before the customer walks in. This makes sense with repeat pass sales, because it takes cash off the front desk.

A word of warning about the form: without bot protection the club's inbox fills up with spam within weeks and real enquiries get lost. It is a few hours of work that is not worth cutting.

If the club already uses a membership system, integrating with it is usually cheaper than building booking from scratch — the site sends the sign-up to the system and pulls the timetable from it.

Language versions — when they really pay off

In many Polish cities a club now has two audiences: Polish and Ukrainian. If a parent does not understand what time the children's classes are and how much a pass costs, they will not call — they will keep looking.

Cost: €370–920 net for two or three versions, €740–1,850 for four or more. That is the cost of handling the languages on the site; translating the texts is counted separately and is usually done by the club or a translator.

Two things are worth doing properly from the start: each version should have its own address (for example /uk/), not a switch that merely swaps the labels — otherwise Google will not show the Ukrainian version to a Ukrainian-speaking parent. And do not redirect anyone automatically by country: a prompt suggesting a language change is enough, leave the decision to the person.

You can see how this works in practice in our BKS Rocky Szczecin project — the boxing club's website runs in Polish, Ukrainian, Russian and English.

A second service on the same site

Clubs rarely have just one service. The room stands empty in the middle of the day, so the club rents it out; a dance studio runs workshops; a martial arts school organises camps. The temptation is always the same: add everything to the menu. The result is often the opposite — the site stops being clear to anyone.

It is cheaper and more effective to separate the paths: a separate part of the site with its own menu and a switch at the top. That usually costs 10–20 hours, €460–920 net, because the design and the foundations are shared. A parent looking for classes for their child and a company looking for a room for a workshop then see two different sites, but one club.

What actually gives a club visibility in Google

A sports club is a local business — the searches sound like “boxing club Szczecin”, “yoga for beginners Gdynia”, “dance for children Sopot”. The order of actions that usually delivers the most:

• A Google Business Profile with current opening hours and photos — free and often more important than the website itself.
• A site that clearly answers “when and how much” — timetable and pricing visible without having to call.
• Separate pages for each class — “boxing for children”, “yoga for beginners”, each with its own address and description.
• A blog aimed at local questions — “what the first training session looks like”, “what to bring to class”. Parents read this before signing their child up.
• Photos from your club, not from a stock library — a photo shoot costs €180–580 and usually pays off faster than an extra feature on the site.

A website or a mobile app?

A club app with booking, a pass and notifications means 240–585 hours, i.e. €10,600–25,800 net and 11–20 weeks of work, plus App Store and Google Play accounts and maintenance after launch. For a club that is still building its customer base, that is too early.

A sensible order is usually this: first a site with the timetable, pricing and sign-up; then booking and payment, when the front desk starts drowning in phone calls; the app last — once you have regular pass holders who check the timetable several times a week. We have set out what an app alone costs in our article on how much a mobile app costs.

How long it takes

We calculate timelines from the hours:

• club showcase site — 2–4 weeks;
• larger site with a blog and language versions — 4–7 weeks;
• site with booking and payment — 6–11 weeks;
• site with a front-desk panel — 7–13 weeks.

The most common reason for delays is not the code but the content: missing photos from training sessions, group descriptions and an up-to-date timetable. That is why we start with a list of what the club needs to prepare, and we run the work so that every 1–2 weeks you can see a working part of the site.

How to prepare for an estimate

The more that is known at the start, the narrower the range. Before we talk, it is worth gathering:

• the current class timetable and how often it changes;
• membership pricing along with any exceptions (family, student, single entry);
• a list of the groups and coaches you want to show on the site;
• whether the club already uses a membership or booking system;
• the languages you want to speak to your customers in;
• photos: your own, or is a shoot needed;
• a second service, if there is one — room rental, camps, workshops.

To find out the figure for your own club, start with the cost calculator — you will see the range and the timeline straight away. We will prepare a detailed estimate with a schedule free of charge within 2–3 working days, and you can describe the details in the project brief.